Marketing Without Advertising: Easy Ways to Build a Business Your Customers Will Love and Recommend by Michael Phillips, Salli Rasberry

Marketing Without Advertising: Easy Ways to Build a Business Your Customers Will Love and Recommend



Download Marketing Without Advertising: Easy Ways to Build a Business Your Customers Will Love and Recommend




Marketing Without Advertising: Easy Ways to Build a Business Your Customers Will Love and Recommend Michael Phillips, Salli Rasberry
Language: English
Page: 408
Format: pdf
ISBN: 1413306322, 9781413306323
Publisher: NOLO

Review

There are good ideas here on every page. You'll find here the nitty-gritty steps you need to -- and can -- take to generate sales for your business, no matter what business it is. (Milton Moskowitz 20080115)

"What a charming, graceful book! Anyone who wants to make the most effective use of customers for word-of-mouth marketing needs to read what Rasberry and Phillips have to say. I've been doing this stuff for years, and still want to give a copy to all my marketing folks." (Tim O'Reilly, Founder, O'Reilly & Associates 20080315)

"Straightforward advice on how to create a marketing plan that will encourage enthusiastic recommendations about your business from satisfied customers..." (Business Life 20090101)

"Updated to reflect technology-boosted marketing trends, such as international Internet marketing and weblogs." (Reference & Research Book News 20090101)

A practical planning guide. (ASBA (American Small Business Association) Today 20090101)

This no-nonsense guide describes what it takes to generate sales and encourage customer loyalty... (Biz Magazine 20090101)

Straightforward advice on how to create a marketing plan that will encourage enthusiastic recommendations about your business from satisfied customers... (Business Life 20090101)

Shows practical ways to increase sales with little capital investment. They show how to do it with brains, not money. (Joseph R. Mancuso Center for Entrepreneurial Management 20090101)

If you've got something to sell, this book is a valuable reference, and is one of the few marketing books I would recommend to salespeople. (Paul Tulenko Cleveland Plain Dealer 20090101)

This is a recognized classic... I would estimate that 75% of the business books published since Marketing Without Advertising first appeared simply recycle ideas from this pioneering, breakthrough book. (New Age Retailer 20090101)

What a charming, graceful book! Anyone who wants to make the most effective use of customers for word-of-mouth marketing needs to read what Rasberry and Phillips have to say. I've been doing this stuff for years, and still want to give a copy to all my marketing folks. (Tim O'Reilly O'Reilly & Associates 20090101)

Updated to reflect technology-boosted marketing trends, such as international Internet marketing and weblogs. (Reference & Research Book News 20090101)

This book rates three and one half stars. You need it! (Scripps Howard News Service )

The ideas are useful and well presented, of value to any business. (Bernard Kamoroff The Essential Whole Earth Catalog )

From the Publisher

Inspire your customers to spread the word

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Marketing Without Advertising: Easy Ways to Build a Business Your Customers Will Love and Recommend ebook
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Marketing Without Advertising: Easy Ways to Build a Business Your Customers Will Love and Recommend download book
Marketing Without Advertising: Easy Ways to Build a Business Your Customers Will Love and Recommend ebook pdf
Marketing Without Advertising: Easy Ways to Build a Business Your Customers Will Love and Recommend ebook djvu
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Michael Phillips, Salli Rasberry ebooks